![]() ![]() ![]() He proposes the way to overcome this is through the minimal viable product (MVP). Reis notes that the problem with strategic plans is not that they aren't well-designed but rather that the data and assumptions they were based on are wrong. ![]() This archetype remains a hypothesis until the strategy has shown that the business can serve the customer in a sustainable way. Ries suggests creating a 'customer archetype' to humanise the proposed customer and guide daily decisions. The focus must always be on solving the customers’ problems. The difference between those that fail and those that succeed is that the latter had the tools, foresight and ability to see which parts of their plan were working, and which were not, so they adapted accordingly. Can you build a solution for that problem? STEER If there was a solution, would they buy it?Ĥ. Do consumers recognise that they have the problem you are trying to solve?Ģ. Growth hypothesis tests how customers will discover a product or service.ġ. Value hypothesis tests whether a product or service really delivers value to customers once they are using it'. This learning is aimed at testing the leap-of-faith assumptions: Everything a start-up does is an 'experiment designed to achieve validated learning'. We must ask “Should we build this product?” not “Can we build this product?”. ![]()
0 Comments
Leave a Reply. |